Our client is a pioneering e-commerce marketplace providing millions of customers with electronics, fashion, and home goods. While their rapid growth produced tangible business value, it also increased technological and operational complexity. Their platform ecosystem consisted of dozens of Laravel applications and supporting services deployed through a mix of managed platforms, third-party tools, and manually configured AWS resources. While this approach enabled early speed, it increasingly limited the organization’s ability to reason about its infrastructure, enforce consistent security standards, and scale operations confidently as the business and team grew.

The client’s core business challenge centered around regaining control and consistency across an ecosystem that had evolved organically over nearly a decade. Several critical issues compounded the problem:

• Infrastructure and configuration were sprawled across multiple AWS accounts and tools leading to configuration drift and unclear ownership.

• Years of legacy resources and ambiguous configurations made it difficult to understand what existed, what was used, and what posed risk.

• Each workload category – including core applications, mini applications, and analytics tools – used a different deployment method.

• The internal team lacked Kubernetes expertise, but the platform needed container orchestration for scalability and reliability.

• Security requirements demanded zero hardcoded AWS credentials, relying exclusively on SSO, OIDC, and IAM roles for both development and deployment.

The client needed a unified, reproducible way to deploy and operate all workloads without introducing operational fragility or slowed delivery.

We partnered closely with the client’s engineering team to design an AWS-native architecture focused on standardization, operability, and security by default.

Infrastructure as code & standardization

• Introduced infrastructure-as-code using Terraform and Terragrunt as source of truth.

• Replaced ad-hoc AWS configuration with reusable, tested modules.

• Standardized security, networking, logging, and environment isolation across all applications.

Containerized application platform

• Containerized core Laravel applications.

• Chose AWS ECS Fargate over Kubernetes to deliver container orchestration with significantly lower operational overhead.

• Enabled Laravel Octane on Fargate using FrankenPHP-based images for high-performance workloads.

Secure, automated delivery

• Implemented GitHub Actions–based continuous deployment pipelines for all environments.

• Used OIDC authentication between GitHub and AWS, eliminating static access keys entirely.

• Centralized secrets management using AWS Secrets Manager and IAM-based access controls.

The platform transformation delivered business impact by reducing operational risk, improving delivery confidence, and establishing a standardized infrastructure foundation that scales with the organization.

Improved delivery reliability & velocity

• Faster, more predictable releases enabled by standardized infrastructure and deployment workflows.

• Protected customer experience and revenue through zero-downtime deployments.

• Reduced coordination overhead between teams, accelerating feature delivery and time-to-market.

Lower risk & stronger security

• Reduced security exposure through the elimination of hardcoded credentials and adoption of role-based access.

• Improved auditability and governance by removing configuration drift and undocumented infrastructure changes.

• Consistent security enforcement across environments, independent of individual applications or teams.

Reduced operational overhead at scale

• Improved platform operation through a unified, container-based deployment model.

• Lower cognitive load for engineers, enabling greater focus on product and business priorities.

• Easier onboarding and clearer ownership as the team and platform continues to grow.

This project reinforced that infrastructure decisions have direct operational consequences. When standardization, security, and observability are built into the platform as first-class concerns, teams spend less time untangling infrastructure inconsistencies and more time building what matters. The result is not just technical stability, but organizational clarity around what’s running and how to manage it.